Search Engine Marketing (SEM) includes a variety of strategies and tactics used to promote websites. The main aim of SEM is to increase their visibility in search engine results pages  through paid advertising. Unlike Search Engine Optimization, which focuses on organic search results, SEM uses paid methods to achieve higher rankings.

SEM encompasses practices such as pay-per-click (PPC) advertising. In PPC campaigns, advertisers bid on keywords, and when users search for these terms, the ads appear at the top or bottom of the search results. This ensures that the website gets immediate visibility. Additionally, SEM may include other forms of paid advertising, like display ads and remarketing campaigns.

Moreover, SEM strategies involve careful planning and execution. For instance, advertisers must conduct thorough keyword research to identify the most relevant and cost-effective keywords to target. They also need to create compelling ad copies that attract clicks and convert visitors into customers.

SEM is a powerful tool for businesses looking to quickly boost their online presence and attract targeted traffic. By combining the right strategies and continuously refining their approach, companies can effectively use SEM to achieve their marketing objectives and drive business growth.